Wednesday, November 4, 2015

Taking open enrollment on the road

As the open enrollment season for health care coverage kicks off this fall, CoxHealth has a new way to help the uninsured across our region get signed up: The CoxHealth enrollment bus.

The repurposed CoxHealth shuttle will be hitting the road this month to raise awareness about health insurance. As open enrollment begins in November, certified application counselors will travel to health fairs and community events throughout a 16-county area. The bus is the first of its kind in Missouri.

“Health insurance is a complex issue. It’s important to have it and it’s important to maintain it,” says Diane Rozier, certified application counselor manager at the CoxHealth Network. “You have to go where people are and craft a message for them. The bus will help us get to the people who need us.”

The bus is key to helping people understand their options: A counselor can explain the available plans and walk anyone through the enrollment process.

“If you don’t have insurance or if you know someone who doesn’t, you need to know that you can talk to a counselor,” Rozier says.