Thursday, May 19, 2016

Expanded fundraising benefits local children

An update from Tim Siebert, Executive Director, CMN Hospitals
of CoxHealth:

Children’s Miracle Network Hospitals is moving to an innovative fundraising and marketing approach that optimizes resources to better benefit our local kids with medical needs.

We’re excited to announce new telethon and radiothon formats for 2016 that will help take CMN Hospitals at CoxHealth to the next level.

Reimagined telethon moves to fall

We have developed a new telethon format called “Children’s Miracle Network Hospitals Miracle Week” on KY3. This annual event will be broadcast from KY3 and include children’s stories, interviews, live cut-ins from the new Dee Ann White Women’s and Children’s Hospital, information about CMN Hospitals and pitches for viewers to contribute to CMN Hospitals through a phone bank provided by KY3.

The new format will also allow for year-round stewardship of major donors and increase media exposure throughout the year.

The Children’s Miracle Network Hospitals Miracle Week will take place the first week following Thanksgiving (Monday-Sunday). There will be no telethon in May/June of 2016. Instead, the first Children’s Miracle Network Hospitals Miracle Week will take place Nov. 28 – Dec. 4, 2016. The telethon will be featured across KY3’s newscasts during the week. Be watching Connect Daily and the intranet this fall for the full schedule.
In addition to the telethon week on KY3, CMN Hospitals will receive 252 15-second television spots to run on KY3 throughout the year.

Radiothon enhancements
The annual radiothon took place on Feb. 18-19 on KSPW Power 96.5. This year, the new arrangement allowed CMN Hospitals to add talk radio KSGF 104.1 and The River KRVI 106.7 to the radiothon. KSGF broadcast the radiothon live each morning and KRVI aired the radiothon live during mid-day. Throughout the day, both of the additional stations promoted the radiothon.

In addition to the live events across all three stations, CMN Hospitals will receive 451 30-second radio spots to run on KTTS, KSGF or KRVI throughout the year.

An array of benefits
The new approach will benefit us in a number of ways, including:
Increasing projected average telethon viewers per hour by 203%.
Increasing projected average radiothon listeners per 15-minute segment by 158%.
Moving the telethon to the best week of the year for fundraising. The dates include “Giving Tuesday,” which is observed the Tuesday following Thanksgiving.
Opening up opportunities for local pitching from programs such as “Rachel Ray,” “Wheel of Fortune” and “The Doctors.”

Making all of the above enhancements will actually save budget dollars while helping to raise additional support for local children.

Children's Miracle Network Hospitals depends on year-round support from friends and supporters including CoxHealth employees. To make a gift today, call 417-269-5437 or go online at