Thursday, November 15, 2012

CoxHealth wins marketing, PR awards

CoxHealth has received statewide recognition for several public relations and marketing projects the health system produced this year.

The Show-Me Excellence Awards, presented annually by the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM), recognize high achievement and superb quality in advertising, marketing, communications and public relations projects produced by hospitals and health care systems throughout the state.

CoxHealth won the following awards:

1st place, Crisis Communications, “CoxHealth Helps Victims of Homeless Shelter Fire” – The award recognized the overall communication plan surrounding the opening of Cox North to victims displaced in last winter’s fire at the Missouri Hotel. The award recognized outstanding performance in media relations, news coverage, social media and internal communications.

1st place, Internal Publications/Routine-electronic, “Connect Daily” – CoxHealth’s popular daily email publication took top honors in its first year.

1st place, Special Marketing or Public Relations Project, “Critical Care RN Recruitment Campaign” – This campaign was focused on recruitment of critical care providers to prepare for the opening of a new 27-bed Neurotrauma Intensive Care unit. The campaign, which included radio, print and web ads, helped double the applications for employment for the CCRN positions.

1st place, Writing, “An Inside Look at Steve Edwards’ First Day as CEO” – CoxHealth Connection editor Randy Berger took 1st place honors for the hour-by-hour account of a day in the life of CEO Steve Edwards. The piece originally appeared in the February issue of CoxHealth Connection and is one of 2012’s most-read posts on CoxHealth’s external blog.

2nd place, Advertising-Multimedia Campaign, “CoxHealth Express” – The award recognizes Marketing & Planning’s campaign that was designed to engage patient interest prior to the formal rollout of CoxHealth’s online patient express feature. The promotional campaign included video, print, radio and web ads, as well KY3 news pre-roll ads, and promotions on Facebook.

2nd place, Advertising-Multimedia Campaign-large, “We Believe in Miracles” – The campaign promoted the Children’s Miracle Network Hospitals’ 2012 telethon with radio and outdoor advertising. New this year was a 30-minute television special on CMN Hospitals, which aired more than 50 times throughout May on local stations and cable. Employees also received a DVD of the special in their homes.

2nd place, Video, “Power of Pink”— The video is Marketing & Planning’s creative way of reminding the public that getting mammograms is key for women in their 40s. the disco-themed music video was shown online and in local movie theaters; the audio appeared in a series of radio ads. The promotion advertised the Pink Ribbon Rally and luncheon and served to create overall awareness.

3rd place, Internal Publications/Routine-printed, “CoxHealth Connection” – CoxHealth Connection, our monthly employee publication, competes in a wide-ranging publications category, which includes bi-weekly newspapers and full-color glossy magazines. Connection routinely ranks with the leaders in our state; this year placing alongside Children’s Mercy’s “Take CARE” and BJC’s “BJC Today.”

The awards were presented at the Missouri Hospital Association’s 90th Annual Convention and Trade Show. A statewide panel of public relations and marketing professionals judged the entries in this year’s competition.

The awards competition is the only Missouri competition dedicated to hospital and health care public relations and communications efforts. With 22 categories, the competition included projects in media relations, advertising, publications, writing, photography, marketing, public relations and more.